WE ARE THE GEN-Z CULTURE AGENCY.
The new generations don’t buy brands.
They buy culture.
The new generations don’t buy brands.
They buy culture.
The new generations don’t buy brands.
They buy culture.
we create native formats designed to stop attention, create impact and generate real engagement
we create native formats designed to stop attention, create impact and generate real engagement
{01}
Advertising —
Campaigns that live in culture, not just in media. We design advertising ideas built for contemporary behaviors: native formats, social mechanics, and hybrid experiences. Campaigns that naturally integrate into people’s lives and generate real conversation.
Creative concept
Native formats
Campaign architecture
Creative direction
Content & storytelling
{01}
Advertising —
Campaigns that live in culture, not just in media. We design advertising ideas built for contemporary behaviors: native formats, social mechanics, and hybrid experiences. Campaigns that naturally integrate into people’s lives and generate real conversation.
Creative concept
Native formats
Campaign architecture
Creative direction
Content & storytelling
{01}
Advertising —
Campaigns that live in culture, not just in media. We design advertising ideas built for contemporary behaviors: native formats, social mechanics, and hybrid experiences. Campaigns that naturally integrate into people’s lives and generate real conversation.
Creative concept
Native formats
Campaign architecture
Creative direction
Content & storytelling
{02}
Branding —
Building desirable, clear and enduring brands. From strategy to visual expression, we help brands define a strong and coherent identity, able to live across all touchpoints physical, digital and experiential.
Brand strategy
Positioning & narrative
Visual Identity
Art direction
Brand systems
{02}
Branding —
Building desirable, clear and enduring brands. From strategy to visual expression, we help brands define a strong and coherent identity, able to live across all touchpoints physical, digital and experiential.
Brand strategy
Positioning & narrative
Visual Identity
Art direction
Brand systems
{02}
Branding —
Building desirable, clear and enduring brands. From strategy to visual expression, we help brands define a strong and coherent identity, able to live across all touchpoints physical, digital and experiential.
Brand strategy
Positioning & narrative
Visual Identity
Art direction
Brand systems
{03}
Digital —
Digital experiences that are useful, immersive and emotional. We create user-centered digital experiences where design, technology and storytelling come together to drive meaningful engagement.
UX / UI design
Experience design
{03}
Digital —
Digital experiences that are useful, immersive and emotional. We create user-centered digital experiences where design, technology and storytelling come together to drive meaningful engagement.
UX / UI design
Experience design
{03}
Digital —
Digital experiences that are useful, immersive and emotional. We create user-centered digital experiences where design, technology and storytelling come together to drive meaningful engagement.
UX / UI design
Experience design
{03}
Event —
Experiences designed to be lived, remembered and shared. We design immersive and narrative-driven events that transform physical spaces into moments of emotion, culture and connection. From intimate formats to large-scale productions, every detail is crafted to create lasting impact.
Experiential concept
Scenographic design
Immersive technologies
Event creative direction
Live content
{03}
Event —
Experiences designed to be lived, remembered and shared. We design immersive and narrative-driven events that transform physical spaces into moments of emotion, culture and connection. From intimate formats to large-scale productions, every detail is crafted to create lasting impact.
Experiential concept
Scenographic design
Immersive technologies
Event creative direction
Live content
{03}
Event —
Experiences designed to be lived, remembered and shared. We design immersive and narrative-driven events that transform physical spaces into moments of emotion, culture and connection. From intimate formats to large-scale productions, every detail is crafted to create lasting impact.
Experiential concept
Scenographic design
Immersive technologies
Event creative direction
Live content
{05}
Activation —
Turning ideas into participation. We create activations that invite people to engage, play and interact with brands in meaningful ways. Physical, digital or hybrid, our activations are designed to spark curiosity, involvement and shareability.
Activation concepts
Gamified experiences
Social-first mechanics
Digital activations
Emerging platforms
{05}
Activation —
Turning ideas into participation. We create activations that invite people to engage, play and interact with brands in meaningful ways. Physical, digital or hybrid, our activations are designed to spark curiosity, involvement and shareability.
Activation concepts
Gamified experiences
Social-first mechanics
Digital activations
Emerging platforms
{05}
Activation —
Turning ideas into participation. We create activations that invite people to engage, play and interact with brands in meaningful ways. Physical, digital or hybrid, our activations are designed to spark curiosity, involvement and shareability.
Activation concepts
Gamified experiences
Social-first mechanics
Digital activations
Emerging platforms
Insights and perspectives from the team
journal
In-depth articles about our target audience, written weekly by the agency team and shared across channels.
Insights and perspectives from the team
journal
In-depth articles about our target audience, written weekly by the agency team and shared across channels.
Insights and perspectives from the team
journal
In-depth articles about our target audience, written weekly by the agency team and shared across channels.
Friday, February 20, 2026
Written by
Hadrien Lecca
Beauty : L'ingrédient avant la marque !
Beauty : L'ingrédient avant la marque !
Beauty : L'ingrédient avant la marque !
Wednesday, February 26, 2025
Written by
Hadrien
Gen-Z : au coeur de la culture !
on décortique les tendances 2026
Gen-Z : au coeur de la culture !
on décortique les tendances 2026
Gen-Z : au coeur de la culture !
on décortique les tendances 2026
Wednesday, January 14, 2026
Written by
Hadrien Lecca
Pourquoi la Gen-Z n'achète plus ? 💸
Pourquoi la Gen-Z n'achète plus ? 💸
Pourquoi la Gen-Z n'achète plus ? 💸
Thursday, February 19, 2026
Written by
Jeanne Teissier
Pourquoi la GenZ n’a jamais froid ? Réponse à chaud 🔥 !
Pourquoi la GenZ n’a jamais froid ? Réponse à chaud 🔥 !
Pourquoi la GenZ n’a jamais froid ? Réponse à chaud 🔥 !
Monday, January 5, 2026
Written by
Hadrien Lecca
F*** Love brands !
F*** Love brands !
F*** Love brands !
Wednesday, February 4, 2026
Written by
Hadrien Lecca
Les jeunes détestent la pub ! Ah bon ? 👀
Les jeunes détestent la pub ! Ah bon ? 👀
Les jeunes détestent la pub ! Ah bon ? 👀
we are the gen-z culture agency
The new generations don’t buy brands. they buy culture.
Humanfish paris is a creative agency built for gen z culture.
We create native formats designed to stop attention, create impact and generate real engagement, always rooted in their codes, their culture and their real playgrounds. Our mission is to connect you with them and drive real business impact.
we are the gen-z culture agency
The new generations don’t buy brands. they buy culture.
Humanfish paris is a creative agency built for gen z culture.
We create native formats designed to stop attention, create impact and generate real engagement, always rooted in their codes, their culture and their real playgrounds. Our mission is to connect you with them and drive real business impact.
we are the gen-z culture agency
The new generations don’t buy brands. they buy culture.
Humanfish paris is a creative agency built for gen z culture.
We create native formats designed to stop attention, create impact and generate real engagement, always rooted in their codes, their culture and their real playgrounds. Our mission is to connect you with them and drive real business impact.